B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- consumer preference rate for Chinese consumers (2025)
64% of Chinese consumers prefer sustainable and eco-friendly products according to a McKinsey China survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://insights.topkee.com.sg/dynamic/miss-choice-xiaohongshu-ads-success ↗
Source Article
Miss Choice\'s 168% Sales Surge via Xiaohongshu Ads | Topkee
Singapore
The revival of traditional brands on Xiaohongshu has become a notable phenomenon in China’s digital marketing landscape. A prime example is Miss Choice, a legacy pasta brand that successfully repositioned itself among younger consumers through a strategic Xiaohongshu Ads campaign. The bran…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey China survey, as cited by Topkee
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
Channelsocial
Cite this stat
Plain Text
Chinese consumers: 64% consumer preference rate. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chinese-consumers-sustainable-preference-64
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<blockquote cite="https://lighthousedata.io/data/chinese-consumers-sustainable-preference-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumer preference rate for Chinese consumers<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/chinese-consumers-sustainable-preference-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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