B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
86%
86% -- consumer preference rate for Millennials (2024)
86% of surveyed millennial travellers feel it is essential to be able to book their trips entirely online.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trends Global Survey
Primary
Tier B
https://www.bigstarcopywriting.com/blog/content-marketing/travel-agency-marketing-strategies/ ↗
Source Article
Effective Travel Agency Marketing Strategies
Original Research
Trends Global Survey
· Original study ↗
Methodology
Trends Global Survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 75% | |
| 2024 (current) | 86% | +14.7% |
Segmentation
IndustryTravel
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Millennials: 86% consumer preference rate. Source: Trends Global Survey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-essential-book-online
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-essential-book-online" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumer preference rate for Millennials<br><small>Source: Trends Global Survey (2024) · <a href="https://lighthousedata.io/data/millennials-essential-book-online" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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