B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59%
59% -- consumer preference rate for Social commerce shoppers (2026)
An Accenture study reveals that 59% of social commerce shoppers prefer buying from small businesses over large brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://technovapartners.com/en/insights/digital-transformation-small-retailers-2026 ↗
Source Article
Digital Transformation for Small Retailers: SMB Guide 2026
The Moment for Small and Mid-Sized Retailers
73% of retail businesses with fewer than 50 employees in Europe have not yet completed their digitalization process, according to Eurostat's 2025 Digital Economy report. While major chains invest millions in omnichannel platforms and artificial intelligen…
Original Research
Accenture
· Original study ↗
Methodology
Cited by article as an Accenture study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social commerce shoppers: 59% consumer preference rate. Source: Accenture (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-commerce-shoppers-prefer-small-businesses
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-commerce-shoppers-prefer-small-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- consumer preference rate for Social commerce shoppers<br><small>Source: Accenture (2026) · <a href="https://lighthousedata.io/data/social-commerce-shoppers-prefer-small-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.