B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- consumer preference rate for callers (2025)
According to Maxi Marketing, as many as 88% of callers prefer on-hold messages over other options such as on-hold music.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maxi Marketing
Primary
Tier C
https://www.americancreative.com/advantages-of-on-hold-advertising/ ↗
Source Article
On Hold Advertising, On Hold Marketing. On Hold Messages
There is a trend towards On hold marketing messages for callers waiting on hold and away from on hold radio or dead silence while holding. Advertising on hold is gaining popularity because most callers will drop the call when they are put on hold if there is no engaging information being communicate…
Original Research
Maxi Marketing
· Original study ↗
Methodology
Attributed to Maxi Marketing
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelevents
Cite this stat
Plain Text
callers: 88% consumer preference rate. Source: Maxi Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/callers-prefer-on-hold-messages-88
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<blockquote cite="https://lighthousedata.io/data/callers-prefer-on-hold-messages-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer preference rate for callers<br><small>Source: Maxi Marketing (2025) · <a href="https://lighthousedata.io/data/callers-prefer-on-hold-messages-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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