B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- consumer preference rate for U.S. body care consumers (2025)
37% of U.S. consumers say an appealing fragrance is the most important factor when shopping for body care products.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mintel
Primary
Tier B
https://nourishusnaturals.com/blogs/nourishus-naturals-blog/nourishus-naturals-scenting-guide ↗
Source Article
NourishUs Naturals Scenting Guide | NourishUs Naturals
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If you are new to scenting, we have established clear and effective guidelines for scenting products with essential or fragrance oils. Consider implementin…
Original Research
Mintel
· Original study ↗
Methodology
Cited from Mintel Global Beauty & Personal Care Predictions: 2026 & beyond report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. body care consumers: 37% consumer preference rate. Source: Mintel (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-fragrance-body-care-factor-2026
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<blockquote cite="https://lighthousedata.io/data/us-consumers-fragrance-body-care-factor-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- consumer preference rate for U.S. body care consumers<br><small>Source: Mintel (2025) · <a href="https://lighthousedata.io/data/us-consumers-fragrance-body-care-factor-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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