B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- consumer preference rate for European consumers (2025)
64% of Europeans consider sleep to be a key aspect of health.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zalando with Bain & Company
Primary
Tier B
https://partner.zalando.com/the-changing-face-of-beauty ↗
Source Article
The changing face of beauty
The changing face of beauty
How the beauty industry is evolving
The beauty industry has seen a wave of changes and transformations in recent years, with emerging Gen-Z brands, technological advancements, and new waves of younger more value-driven customers shifting to a holistic buying behaviour. In…
Original Research
Zalando with Bain & Company
· Original study ↗
Methodology
Joint Bain & Company research and Zalando internal consumer insights
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 63% | |
| 2025 (current) | 64% | +1.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
European consumers: 64% consumer preference rate. Source: Zalando with Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europeans-sleep-health-key-aspect
HTML Embed
<blockquote cite="https://lighthousedata.io/data/europeans-sleep-health-key-aspect" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumer preference rate for European consumers<br><small>Source: Zalando with Bain & Company (2025) · <a href="https://lighthousedata.io/data/europeans-sleep-health-key-aspect" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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