B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- consumer preference rate for serum consumers (2025)
53% of consumers prefer multi-benefit serum formulas delivering hydration, brightening, and repair all in one.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global Growth Insights
Primary
Tier C
https://www.innacos.com/blog/private-label-serum ↗
Source Article
How To Launch A Private Label Serum That Sells — Innacos Labs
How To Launch A Private Label Serum That Sells
Launching a private label serum is one of the highest ROI decisions for your beauty brand, but knowing where to start isn’t always easy.
With so many manufacturing methods and product formats to choose from, how do you know if private label is right for…
Original Research
Global Growth Insights
· Original study ↗
Methodology
Cited from Global Growth Insights
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 63% | |
| 2025 (current) | 53% | -15.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
serum consumers: 53% consumer preference rate. Source: Global Growth Insights (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-multi-benefit-serums
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-multi-benefit-serums" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- consumer preference rate for serum consumers<br><small>Source: Global Growth Insights (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-multi-benefit-serums" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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