B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- consumer preference rate for shoppers (2022)
80% of shoppers state that a discount encourages them to shop with a new brand.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smaily
Primary
Tier C
https://smaily.com/email-drip-campaign-tips-and-best-practices/ ↗
Source Article
Email Drip Campaign Tips and Best Practices
A drip campaign is a series of emails sent out automatically to an audience at specific times and dates in a specific order based on their actions. Drip campaigns are designed to deliver targeted messages to the right people at the right time, triggering the desired action.
Brands that remember thei…
Original Research
Smaily
· Original study ↗
Methodology
Blog citing unspecified research
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
shoppers: 80% consumer preference rate. Source: Smaily (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-discount-new-brand-80
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<blockquote cite="https://lighthousedata.io/data/shoppers-discount-new-brand-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumer preference rate for shoppers<br><small>Source: Smaily (2022) · <a href="https://lighthousedata.io/data/shoppers-discount-new-brand-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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