B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- consumer preference rate for Yankee Candle (2026)
Yankee Candle achieved a 79% consumer preference rate following its redesign.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Design Compass
Primary
Tier C
https://www.beardwood.com/updates/fastco-article-on-new-yc-collection ↗
Source Article
Yankee Candle
Original Research
Design Compass
· Original study ↗
Methodology
Reported consumer preference for AI-powered Yankee Candle rebranding, per Design Compass
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Yankee Candle: 79% consumer preference rate. Source: Design Compass (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yankee-candle-ai-rebrand-consumer-preference
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<blockquote cite="https://lighthousedata.io/data/yankee-candle-ai-rebrand-consumer-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer preference rate for Yankee Candle<br><small>Source: Design Compass (2026) · <a href="https://lighthousedata.io/data/yankee-candle-ai-rebrand-consumer-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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