In
Marketing Statistics

Verified marketing benchmarks and data points for In. Browse by metric below.

127 data points · 58 metrics · Updated 2026-10-02

Data Points
127
Metrics Tracked
58
Region
In

Advertising Challenge Compelling Content

1 stat
India SMBs
36.000000%
Percentage 2026

Brand AI Adoption Percentage

1 stat
Indian brands
66.000000%
Percentage 2024

Share Of Perplexity Product Answers Citing Review Platforms

1 stat
Perplexity AI product recommendation answers
71.000000%
Percentage 2025-11

AI Search Readiness Weak Share

1 stat
B2B websites (India)
78.000000%
Percentage 2026

Share With Marketing Department Managing Social Media

1 stat
social media-savvy organizations in India
76.700000%
Percentage 2026

Organic Traffic Share

1 stat
All websites
53.000000%
Percentage 2026

New Ad Categories Count

1 stat
India print advertising
120
Count 2022-05

Small Business Online Discovery Rate

1 stat
small businesses
80.000000%
Percentage 2026

Ott Penetration Rate

1 stat
India OTT market
41.100000%
Percentage 2025

Connected Tv User Growth Rate

1 stat
India Connected TV market
87.000000%
Percentage 2025

Active Paid Ott Subscribers

1 stat
India OTT market
148,200,000
Count 2025

Organic Sessions Growth Rate

1 stat
sites that prune and consolidate content
23.000000%
Percentage 2025

Exhibitor Count

1 stat
IPEC 2026
80
Count 2026

Share Of Entry Level Roles From Agencies

1 stat
Indian digital marketing agencies
70.000000%
Percentage 2025

Cumulative Campaign Reach

1 stat
Pragati Ki Rang campaign (Asian Paints)
50,000,000
Count 2025

Average Website Performance Score

1 stat
Indian universities
50
Score 2026

Time Spent On Social Media Growth

1 stat
Indian smartphone users
55.000000%
Percentage 2020

Brand Favourability Increase

1 stat
Lenovo India content marketing program (youth-focused storytelling across digital channels)
17.000000%
Percentage 2018

Share Of Viewers Reporting Positive Viewing Experience On Smartphones

1 stat
India streamers
88.000000%
Percentage 2024-12

Manual Lead Tracking Usage

1 stat
Indian SMB sales teams
62.000000%
Percentage 2024

Market Growth Rate

3 stats
Indian pharmaceutical market
8.200000%
Percentage 2025
Indian graphic design market
7.200000%
Percentage 2026
Indian online home sales (incl. furniture)
18.000000%
Percentage 2020-2025

Industry Growth Rate

1 stat
India food delivery industry
25.000000%
Percentage 2020-2026

Online Purchase Growth Rate

1 stat
India online adult pleasure products market
40.000000%
Percentage 2025

Share Of Insurance Buyers Researching Online Before Purchase

1 stat
Indian life insurance buyers
80.000000%
Percentage 2026

Customer Preference Rate

1 stat
Indian consumers
65.000000%
Percentage 2025

Retail Sector Growth Rate

1 stat
India retail sector
10.000000%
Percentage 2026-08

Trade Spend Reduction

1 stat
Indian retailers using loyalty programs
15.000000%
Percentage 2026

Share Of Indian Candidates Using Gemini

1 stat
Gemini (India)
91.000000%
Percentage 2026-05

Mobile Gamers Count

1 stat
India gaming market
590,000,000
Count 2025

Share Struggling With Influencer Discovery

1 stat
Indian marketers
83.000000%
Percentage 2025

Share Using Influencers For Product Information

1 stat
Indian users
69.000000%
Percentage 2025

Employment

1 stat
India online gaming industry
250,000
Count 2025

Monthly Transaction Volume

1 stat
India Unified Payments Interface (UPI)
18,000,000,000
Count 2025

Consumer Product Research Rate

1 stat
consumers
88.000000%
Percentage 2025

Ad Recall Rate

1 stat
Chandigarh Airport digital OOH screens
89.000000%
Percentage 2025

User Growth Rate

1 stat
India OTT streaming market
20.000000%
Percentage 2025

Local Language Content Preference Rate

1 stat
Internet users in India
68.000000%
Percentage 2025

Housing Share Of Consumer Spending

1 stat
New Delhi residents
31.000000%
Percentage 2026

Buyer Seller Meetings

1 stat
India's premier industrial expo
400
Count 2026

Tv Penetration Rate

1 stat
India TV market
76.000000%
Percentage 2026

Monthly Active Users

1 stat
Samsung Connected TV India
40,000,000
Count 2025

Share Of Counterfeit Products Mobile And Computers

1 stat
India counterfeit e-commerce products
45.000000%
Percentage 2025

Transaction Fee Rate

1 stat
PayPal (India, international transactions)
4.400000%
Percentage 2026

Nps Benchmark

1 stat
Entertainment and Streaming sector (Indianapolis)
24
Score 2026-08

Customer Retention Rate

1 stat
E-commerce platform in Rajasthan
17.000000%
Percentage 2026-06

Gross Merchandise Value Growth Rate

1 stat
Puducherry software category
0.000000%
Percentage 2026-06

Return To Origin Rate

1 stat
Puducherry software category
0.000000%
Percentage 2026-06

Retail Sales Growth Rate

1 stat
Indian retail sector
7.000000%
Percentage 2023-06

Cod Payment Share

1 stat
India Tier 2/3 e-commerce
60.000000%
Percentage 2024

Used Car Sales Share

1 stat
Hyundai i10
4.000000%
Percentage 2024

Share Of Consumers Saying Relevant Ads Enhance Viewing Experience

1 stat
Indian consumers
44.000000%
Percentage 2024

Share Wanting Indulgent And Functional Snacks

1 stat
Indian snack consumers
70.000000%
Percentage 2024

Daily Vehicle Traffic

1 stat
DND Flyway
100,000
Count 2024

Population Share

1 stat
India 3 (foundational majority segment)
75.000000%
Percentage 2023

Share Of Influencers Unsure About Penalties

1 stat
Indian influencers
43.300000%
Percentage 2021

Insurance Penetration Rate

1 stat
India
2.000000%
Percentage 2021

Industry Revenue

1 stat
Indian fantasy sports industry
$4,600,000,000
Currency Usd 2021

Marketers Ranking Instagram Top Platform

1 stat
Indian marketers
77.000000%
Percentage 2022