B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
120
120 -- new ad categories count for India print advertising (2022-05)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
120
Unit
Count
Data Vintage
2022-05
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TAM Media Research (AdEx India)
Primary
Tier A
https://allaboutnewspapers.com/print-ad-space-in-india-grew-five-times-in-may-2022-over-may-2020/ ↗
Source Article
Print ad space in India grew five times in May 2022 over May 2020 -
Original Research
TAM Media Research (AdEx India)
· Original study ↗
Methodology
AdEx India (TAM Media Research AIS) advertising monitoring
Methodology documented
Segmentation
IndustryMedia
RegionIN
Channelevents
Cite this stat
Plain Text
India print advertising: 120 new ad categories count. Source: TAM Media Research (AdEx India) (2022-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-print-new-categories-may-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-print-new-categories-may-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>120</strong> -- new ad categories count for India print advertising<br><small>Source: TAM Media Research (AdEx India) (2022-05) · <a href="https://lighthousedata.io/data/india-print-new-categories-may-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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