B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- ota share of online gross bookings for India OTA market (2026)
OTAs account for 55% of online gross bookings in India.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Phocuswright
Primary
Tier B
https://www.zentrumhub.com/blog/launch-a-b2c-travel-portal/ ↗
Source Article
How to Launch a B2C Travel Portal in 2026 (Step-by-Step Guide)
Table of Contents
What a B2C travel portal is, why you need one in 2026, the must-have features, and the exact 5-step process to go live under your brand in 15 days — not 15 months
TL;DR — Key Takeaways
- ✓ A B2C travel portal is a consumer-facing hotel (and flight) booking platform where travellers…
Original Research
Phocuswright
· Original study ↗
Methodology
Cited from Phocuswright
Methodology documented
Segmentation
IndustryTravel
RegionIN
Channelmulti-channel
Cite this stat
Plain Text
India OTA market: 55% ota share of online gross bookings. Source: Phocuswright (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ota-online-bookings-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/india-ota-online-bookings-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- ota share of online gross bookings for India OTA market<br><small>Source: Phocuswright (2026) · <a href="https://lighthousedata.io/data/india-ota-online-bookings-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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