B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- connected tv user growth rate for India Connected TV market (2025)
India's Connected TV active user base grew by 87% year-on-year according to Ormax Media Report 2025.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
15,600
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Ormax Media
Primary
Tier B
https://www.skara.app/blog/the-incredible-growth-of-paid-ott-subscriptions-in-india-why-millions-are… ↗
Source Article
The Incredible Growth of Paid OTT Subscriptions in India: Why Millions Are Streaming Now
The Incredible Growth of Paid OTT Subscriptions in India: Why Millions Are Streaming Now
India’s OTT universe has crossed 601 million users, of which a record of 148.2 million are active paid subscribers, according to a report published by Ormax Media Report, 2025. This represents a shift in how Ind…
Original Research
Ormax Media
· Original study ↗
Methodology
Ormax OTT Audience Report 2025
Methodology documented
Segmentation
IndustryMedia
RegionIN
Channelmulti-channel
Cite this stat
Plain Text
India Connected TV market: 87% connected tv user growth rate. Source: Ormax Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-ctv-growth-87pct-yoy-2025
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<blockquote cite="https://lighthousedata.io/data/india-ctv-growth-87pct-yoy-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- connected tv user growth rate for India Connected TV market<br><small>Source: Ormax Media (2025) · <a href="https://lighthousedata.io/data/india-ctv-growth-87pct-yoy-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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