B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- organic sessions growth rate for sites that prune and consolidate content (2025)
Sites that prune and consolidate content experience an average 23% increase in organic sessions within 6 months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://indexcraft.in/strategy/ ↗
Source Article
SEO Strategy Hub 2026 | IndexCraft
What SEO Strategy actually means in 2026
"SEO strategy" is one of those phrases that gets thrown around so loosely it has almost lost meaning. But in practice, it is very specific: it is the set of decisions you make before you write a single word or build a single link — decisions about site struct…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs Case Study Roundup 2025, as cited by IndexCraft
Methodology documented
Segmentation
IndustryMedia
Company SizeAll sizes
RegionIN
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
sites that prune and consolidate content: 23% organic sessions growth rate. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-pruning-organic-sessions-2025
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<blockquote cite="https://lighthousedata.io/data/content-pruning-organic-sessions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- organic sessions growth rate for sites that prune and consolidate content<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/content-pruning-organic-sessions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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