B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of perplexity product answers citing review platforms for Perplexity AI product recommendation answers (2025-11)
71% of Perplexity AI product recommendation answers include at least one citation from a user review platform.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025-11
Entity
Sample Size
400
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IndexCraft
Primary
Tier B
https://indexcraft.in/ai-search/aeo-geo-new-website-strategy ↗
Source Article
AEO & GEO for New Websites: The 2026 Strategy Guide
If you launched a website in 2021, the game was: rank on page one, get clicked. In 2026, a big chunk of your audience never clicks at all — they get an AI-generated answer that synthesises three or four sources, shows citations, and calls it done. Google page one still matters, but it is no longer t…
Original Research
IndexCraft
· Original study ↗
Methodology
IndexCraft manual analysis of 400 consumer product queries
Methodology documented
Segmentation
IndustryAI & Machine Learning
RegionIN
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Perplexity AI product recommendation answers: 71% share of perplexity product answers citing review platforms. Source: IndexCraft (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/perplexity-review-citations-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/perplexity-review-citations-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of perplexity product answers citing review platforms for Perplexity AI product recommendation answers<br><small>Source: IndexCraft (2025-11) · <a href="https://lighthousedata.io/data/perplexity-review-citations-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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