B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
62%
62% -- manual lead tracking usage for Indian SMB sales teams (2024)
A 2024 survey by NASSCOM found that 62% of Indian SMB sales teams rely on spreadsheets or manual methods for lead tracking.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NASSCOM
Primary
Tier B
https://www.leadnxt.com/blog/2014/08/lead-capture-software-an-effective-tool-to-generate-leads/ ↗
Source Article
CRM Lead Management Software India: 2026 Guide | LeadNXT
CRM Lead Management Software India: The Complete 2026 Guide for Sales Growth
In this article
Every day, thousands of Indian sales teams fight the same battle - a prospect calls, drops a WhatsApp message, or fills a web form, and then quietly disappears. Not because they were not interested, but beca…
Original Research
NASSCOM
· Original study ↗
Methodology
NASSCOM survey
Methodology documented
Segmentation
IndustrySaaS
Company SizeSMB
RegionIN
RoleSales
Channelcontent
Cite this stat
Plain Text
Indian SMB sales teams: 62% manual lead tracking usage. Source: NASSCOM (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nasscom-2024-smb-spreadsheet-lead-tracking
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nasscom-2024-smb-spreadsheet-lead-tracking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- manual lead tracking usage for Indian SMB sales teams<br><small>Source: NASSCOM (2024) · <a href="https://lighthousedata.io/data/nasscom-2024-smb-spreadsheet-lead-tracking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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