B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

76.7%

76.7% -- share with marketing department managing social media for social media-savvy organizations in India (2026)

Name: Share With Marketing Department Managing Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · Anoop Mishra study

76.7% of surveyed social media-savvy organizations in India reported having their marketing department handle social media.

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Attribution: Anoop Mishra study View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

76.7%

Unit

Percentage

Data Vintage

2026

Entity

social media-savvy organizations in India

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Anoop Mishra study Primary Tier B

http://www.anoopmishra.com/social-media-marketing/social-media-marketing ↗

Confidence: 28/100 Vintage: 2026 Channel: Common Crawl

Source Article

Social Media Marketing

Original Research

Anoop Mishra study · Original study ↗

Methodology

Survey of social media-savvy organizations in India

Methodology documented

Segmentation

Industrysocial_media_marketing,media_entertainment RegionIN RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

social media-savvy organizations in India: 76.7% share with marketing department managing social media. Source: Anoop Mishra study (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-social-media-marketing-team

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<blockquote cite="https://lighthousedata.io/data/india-social-media-marketing-team" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.7%</strong> -- share with marketing department managing social media for social media-savvy organizations in India<br><small>Source: Anoop Mishra study (2026) · <a href="https://lighthousedata.io/data/india-social-media-marketing-team" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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