B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- time spent on social media growth for Indian smartphone users (2020)
During the pandemic, time spent on social media via smartphones among Indian users increased by 55%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
2,000
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VIVO-CMR
Primary
Tier B
https://www.smx.network/blog/meet-the-modern-hermits-of-the-digital-era-by-prof-nitesh-tripathi ↗
Source Article
Meet the ‘Modern Hermits’ of the Digital Era By Prof Nitesh Tripathi
Meet the ‘Modern Hermits’ of the Digital Era By Prof Nitesh Tripathi
Back in 2013, I was reading a BBC article titled, “Hikikomori: Why are so many Japanese men refusing to leave their rooms?” I came to know that Hikikomori are the people who totally withdraw from society and seek an extreme level o…
Original Research
VIVO-CMR
· Original study ↗
Methodology
VIVO-CMR study during pandemic
Methodology documented
Segmentation
Industrymedia_entertainment
RegionIN
Channelsocial
Cite this stat
Plain Text
Indian smartphone users: 55% time spent on social media growth. Source: VIVO-CMR (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/india-social-media-time-growth-covid
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<blockquote cite="https://lighthousedata.io/data/india-social-media-time-growth-covid" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- time spent on social media growth for Indian smartphone users<br><small>Source: VIVO-CMR (2020) · <a href="https://lighthousedata.io/data/india-social-media-time-growth-covid" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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