B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- time spent on social media growth for global social media users (2020)
According to Statista, time spent worldwide on social media increased by 21% due to the coronavirus pandemic.
- Secondary citation of Statista without specific measurement baseline or exact dates provided in the text.
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Lighthouse Research Team
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Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.publicitymantra.com/why-businesses-must-market-online-in-the-covid-19-age/ ↗
Source Article
Why Businesses Must Market Online in the COVID-19 Age
Let’s face it, a lot of people are hurting. The declaration of the COVID-19 pandemic and the panic that followed turned countless lives upside down. Not only have restaurants and retailers been affected but also lawyers, financial advisors, schools, real estate agents, local and federal government a…
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
global social media users: 21% time spent on social media growth. Source: Statista (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-time-increase-covid-2020
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<blockquote cite="https://lighthousedata.io/data/social-media-time-increase-covid-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- time spent on social media growth for global social media users<br><small>Source: Statista (2020) · <a href="https://lighthousedata.io/data/social-media-time-increase-covid-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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