B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- social media news consumption rate for Indian news audiences (2025)
49% of Indians rely on social media platforms for their news consumption.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sportsz.news
Primary
Tier C
https://sportsz.news/entertainment/the-rise-of-new-media-can-social-media-journalism-stay-authentic-… ↗
Source Article
The Rise of New Media: Can Social Media Journalism Stay Authentic in the AI Age... | SportsZ News
Mumbai, 22nd May: As the lines between news and content blur, and trust in media erodes, how can journalism stay credible in the age of algorithms? In the latest episode of the “What India Needs!” podcast, host Shutapa Paul spoke with Rishi Pratim Mukherjee, CEO of JIST Media and Co-Founder of Scoop…
Original Research
sportsz.news
· Original study ↗
Methodology
Cited in podcast discussion; original survey not identified
Methodology documented
Segmentation
IndustryMedia
RegionIN
Channelsocial
Cite this stat
Plain Text
Indian news audiences: 49% social media news consumption rate. Source: sportsz.news (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indians-social-media-news-49
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<blockquote cite="https://lighthousedata.io/data/indians-social-media-news-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- social media news consumption rate for Indian news audiences<br><small>Source: sportsz.news (2025) · <a href="https://lighthousedata.io/data/indians-social-media-news-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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