B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- brand favourability increase for Lenovo India content marketing program (youth-focused storytelling across digital channels) (2018)
Lenovo India's youth-focused digital content marketing program resulted in a 17% increase in brand favourability.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2018
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Vidya
Primary
Tier B
https://www.digitalvidya.com/blog/lenovo-leveraged-content-marketing-and-witnessed-17-increase-in-br… ↗
Source Article
15 Content Marketing Case Studies + Results (2026)
Last updated: August 2026 · Originally published: April 2018 · By the Digital Vidya Editorial Team
The best content marketing case studies prove one thing: content compounds. Zerodha built India’s largest brokerage on free education instead of ads, Blendtec’s $50 videos reportedly lifted sales ~700%…
Original Research
Digital Vidya
· Original study ↗
Methodology
Brand-lift result of Lenovo's India content program; figure from Digital Vidya's original 2018 case study coverage (v1.0, April 2018; archived campaign coverage 2014-2017).
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionIN
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
Lenovo India content marketing program (youth-focused storytelling across digital channels): 17% brand favourability increase. Source: Digital Vidya (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lenovo-india-brand-favourability-increase
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<blockquote cite="https://lighthousedata.io/data/lenovo-india-brand-favourability-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- brand favourability increase for Lenovo India content marketing program (youth-focused storytelling across digital channels)<br><small>Source: Digital Vidya (2018) · <a href="https://lighthousedata.io/data/lenovo-india-brand-favourability-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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