Search Market Share
Statistics & Benchmarks

Verified search market share data across 4 regions. Sourced from primary research and validated with evidence grading.

224 data points · 4 regions · Updated 2026-10-02

Compare by Region

Global Region

57 stats
Google
79.000000%
Percentage 2025
ChatGPT
3.700000%
Percentage 2025
Google
93.570000%
Percentage 2024
Google marketing
92.000000%
Percentage 2026
Bing marketing
4.000000%
Percentage 2026
Google marketing
92.900000%
Percentage 2023
ChatGPT marketing
4.330000%
Percentage 2024-10
Bing Media
3.400000%
Percentage 2023
YouTube marketing
6.790000%
Percentage 2024-10
Google (UK) marketing
90.000000%
Percentage 2026
Bing (UK) marketing
7.000000%
Percentage 2026
Google marketing
92.540000%
Percentage 2024-2025
Bing marketing
8.240000%
Percentage 2025-04
Google marketing
64.400000%
Percentage 2026
Yahoo! marketing
17.700000%
Percentage 2026
Bing (UK) marketing
4.000000%
Percentage 2025
Yahoo marketing
13.000000%
Percentage 2026
ChatGPT marketing
0.250000%
Percentage 2025
Google marketing
87.000000%
Percentage 2026
Bing marketing
4.030000%
Percentage 2026
Google marketing
83.000000%
Percentage 2026
Microsoft Advertising marketing
36.000000%
Percentage 2025
Bing marketing
7.000000%
Percentage 2026
Microsoft Search Network marketing
6.000000%
Percentage 2026
Google Search marketing
18.000000%
Percentage 2025
traditional search engines marketing
65.000000%
Percentage 2026
Naver marketing
48.760000%
Percentage 2026
Baidu marketing
57.480000%
Percentage 2026
DuckDuckGo marketing
2.210000%
Percentage 2025-12
Yahoo marketing
3.020000%
Percentage 2025-12
DuckDuckGo marketing
2.210000%
Percentage 2025-12
AI-powered answer engines (ChatGPT etc.) marketing
1.000000%
Percentage 2025-08
Google (UK search) marketing
90.000000%
Percentage 2026
Google (UK search) marketing
90.000000%
Percentage 2025
Google (product search) marketing
32.000000%
Percentage 2025
Bing (United States) marketing
7.500000%
Percentage 2025
Bing marketing
3.800000%
Percentage 2025
Baidu
80.000000%
Percentage 2012
Baidu marketing
54.360000%
Percentage 2024-11
Bing marketing
30.290000%
Percentage 2024-11
Google (US) marketing
87.000000%
Percentage 2024
Facebook, Twitter, LinkedIn, Reddit, Pinterest, Perplexity (combined) marketing
3.370000%
Percentage 2024-10
Bing marketing
1.970000%
Percentage 2024-10
Google marketing
90.000000%
Percentage 2023-03
Bing marketing
6.000000%
Percentage 2023-03
Bing marketing
8.850000%
Percentage 2023-01
Microsoft Bing marketing
7.000000%
Percentage 2023
Bing marketing
4.200000%
Percentage 2024-06
Bing in Singapore marketing
6.430000%
Percentage 2024
Google in the US
94.000000%
Percentage 2019
AI chat tools
2.000000%
Percentage 2025
Yahoo marketing
1.000000%
Percentage 2022
AOL marketing
0.050000%
Percentage 2022
Bing marketing
6.500000%
Percentage 2022
Bing marketing
20.000000%
Percentage 2021
Bing marketing
20.200000%
Percentage 2021-12
Yandex (Russian search market) marketing
60.200000%
Percentage Q4 2021

UK Region

1 stat
Bing (UK) marketing
10.000000%
Percentage 2025

APAC Region

1 stat
Google Media
19.000000%
Percentage 2024-10

US Region

1 stat
Bing (US search market) marketing
2.810000%
Percentage 2023

Compare Search Market Share Across Regions

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