B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

32%

32% -- search market share for Google (product search) (2025)

Name: Search Market Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2025 · bew-web-agency.fr

Google's market share in product search fell to 32% in 2025.

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Attribution: bew-web-agency.fr View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

32%

Unit

Percentage

Data Vintage

2025

Entity

Google (product search)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

bew-web-agency.fr Primary Tier C

https://www.bew-web-agency.fr/reddit-vs-tiktok-trafic-google/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Reddit vs TikTok : Qui vole vraiment le trafic de Google ?

Reddit vs TikTok : Qui vole vraiment le trafic de Google ? Google reste le moteur de recherche dominant, mais Reddit et TikTok bousculent les usages. En 2024, 40 % des jeunes de 18-24 ans préfèrent TikTok à Google pour certaines requêtes (Source : digital.hec.ca). De plus, le mot “Reddit” figure par…

Original Research

bew-web-agency.fr · Original study ↗

Methodology

Article reports a comparison: 32% in 2025 vs 93% in 2013

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google (product search): 32% search market share. Source: bew-web-agency.fr (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-product-search-market-share-2025

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<blockquote cite="https://lighthousedata.io/data/google-product-search-market-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- search market share for Google (product search)<br><small>Source: bew-web-agency.fr (2025) · <a href="https://lighthousedata.io/data/google-product-search-market-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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