B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.7%
3.7% -- search market share for ChatGPT (2025)
ChatGPT accounted for 3.7% of desktop search interactions across 41 major websites in the EU and UK in Q4 2025.
- Only includes desktop traffic
- Limited to 41 selected domains with search features from the top 250 most visited websites
- Treats multi-prompt sessions equally to standard web queries
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
SparkToro
Primary
Tier A
https://t3n.de/news/google-dominiert-weiter-chatgpt-holt-auf-wo-internetsuche-wirklich-stattfindet-1… ↗
Source Article
Google dominiert weiter, ChatGPT holt auf: Wo Internetsuche wirklich stattfindet | t3n
Google dominiert weiter, ChatGPT holt auf: Wo Internetsuche wirklich stattfindet
Die Suche findet überall statt, zeigt eine SparkToro-Analyse weltbekannter Websites von Amazon bis Wikipedia, von Google bis Tiktok. Wir zeigen, welchen Suchanteil große Seiten wirklich haben – auch in der EU –, wo Chat…
Original Research
SparkToro
· Original study ↗
Methodology
Analysis of search activity across 41 major websites by SparkToro.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024-10 | 4.33% | |
| 2025 (current) | 3.7% | -14.5% |
| 2025 (current) | 0.25% | -93.2% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ChatGPT: 3.7% search market share. Source: SparkToro (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/chatgpt-search-market-share-eu-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/chatgpt-search-market-share-eu-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.7%</strong> -- search market share for ChatGPT<br><small>Source: SparkToro (2025) · <a href="https://lighthousedata.io/data/chatgpt-search-market-share-eu-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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