B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- search engine market share for Google (desktop search, worldwide) (2024-01)
Google holds a global desktop search engine market share of over 80%.
- Described in text as 'over 80%'
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Lighthouse Research Team
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://convertbomb.com/blog/google-ad-costs-guide ↗
Source Article
A Guide to Google Ads Costs: Everything You Need to Know
A Guide to Google Ads Costs: Everything You Need to Know
2024-04-27
Google ads (formerly Google AdWords) is one of the most effective ways to advertise your products or services because you can target people who are actively looking for them.
However, i's reasonable to have doubts and ask yourself t…
Original Research
Statista
· Original study ↗
Methodology
Statista chart data on market share of leading desktop search engines worldwide from January 2015 to January 2024, attributed to Tiago Bianchi on Statista; cited as 'over 80%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google (desktop search, worldwide): 80% search engine market share. Source: Statista (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-market-share-2024
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<blockquote cite="https://lighthousedata.io/data/google-search-market-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- search engine market share for Google (desktop search, worldwide)<br><small>Source: Statista (2024-01) · <a href="https://lighthousedata.io/data/google-search-market-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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