B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

90%

90% -- search market share for Google (UK search) (2026)

Name: Search Market Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-17

2026 · CMA (Competition and Markets Authority)

Google holds approximately 90% of the UK search market according to the CMA.

Stated as 'about 90%' or 'more than 90%'

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Attribution: CMA (Competition and Markets Authority) View source

Lighthouse Research Team

Last verified: 2026-09-17 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2026

Entity

Google (UK search)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CMA (Competition and Markets Authority) Primary Tier B

https://seovendor.co/google-ai-attribution-rule-how-uk-publishers-can-opt-out/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Google AI Attribution Rule: How UK Publishers Can Opt Out

Original Research

CMA (Competition and Markets Authority) · Original study ↗

Methodology

CMA (UK Competition and Markets Authority) figure on Google's dominance of UK search, cited in context of the Google IO attribution rule.

Methodology documented

Trend Over Time

Period	Value	Change
2025	90%
2026 (current)	90%	0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google (UK search): 90% search market share. Source: CMA (Competition and Markets Authority) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-uk-search-market-share-90

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-uk-search-market-share-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- search market share for Google (UK search)<br><small>Source: CMA (Competition and Markets Authority) (2026) · <a href="https://lighthousedata.io/data/google-uk-search-market-share-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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