B
Evidence Grade B
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Safe to Cite
Recent
18%
18% -- search market share for Google Search (2025)
Google Search holds a market share of around 18% in the overall search market across all platforms.
- Calculated by including searches across social/content platforms such as Instagram, LinkedIn, and YouTube
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
uhura.de
Primary
Tier C
https://uhura.de/en/blog/whats-next-the-top-b2b-marketing-trends-for-2025-our-incomplete-list ↗
Source Article
What's next? The top B2B marketing trends for 2025. Our incomplete list.
7.1.2025
Reading time:
minutes
This article was written by:
Sorry, Netflix, but YouTube is and remains the most popular streaming platform. According to the latest Nielsen Streaming Report YouTube manages to serve more than 10% of the total video reach in the USA for the first time. Younger users up…
Original Research
uhura.de
· Original study ↗
Methodology
Includes search across all platforms such as Instagram, LinkedIn, YouTube
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2007 | 64% | |
| 2009 | 70% | +9.4% |
| 2025 (current) | 18% | -74.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 18% search market share. Source: uhura.de (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-search-share-total-search-market-2025
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<blockquote cite="https://lighthousedata.io/data/google-search-share-total-search-market-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- search market share for Google Search<br><small>Source: uhura.de (2025) · <a href="https://lighthousedata.io/data/google-search-share-total-search-market-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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