B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- search market share for Yahoo (2026)
Yahoo holds 13% of the search market according to comScore findings.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier C
http://www.localsplash.com/local-seo-2/latest-comscore-findings-show-google-bings-growth-in-search-m… ↗
Source Article
Local SEO, Local Search
Original Research
comScore
· Original study ↗
Methodology
comScore search market share findings, cited via LocalSplash
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2004 | 29% | |
| 2005 | 28.8% | -0.7% |
| 2006 | 27.6% | -4.2% |
| 2006 | 28.5% | +3.3% |
| 2007 | 14% | -50.9% |
| 2007-04 | 27% | +92.9% |
| 2009-01 | 20% | -25.9% |
| 2009-12 | 13.3% | -33.5% |
| 2010 | 22% | +65.4% |
| 2010-02 | 16.8% | -23.6% |
| 2010-10 | 17.4% | +3.6% |
| 2010-11 | 16.4% | -5.7% |
| 2012 | 13.8% | -15.9% |
| 2012 | 13% | -5.8% |
| 2013-02 | 11.6% | -10.8% |
| 2015 | 10% | -13.8% |
| 2022 | 1% | -90.0% |
| 2025-12 | 3.02% | +202.0% |
| 2026 (current) | 13% | +330.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Yahoo: 13% search market share. Source: comScore (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yahoo-search-market-share-comscore
HTML Embed
<blockquote cite="https://lighthousedata.io/data/yahoo-search-market-share-comscore" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- search market share for Yahoo<br><small>Source: comScore (2026) · <a href="https://lighthousedata.io/data/yahoo-search-market-share-comscore" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.