B
Evidence Grade B
Graded
under review
Safe to Cite
Current
83%
83% -- search market share for Google (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
AdLeverage
Primary
Tier C
https://adleverage.com/blog/google-ads-vs-microsoft-ads-for-lead-gen-where-bing-still-wins/ ↗
Source Article
Google Ads vs Microsoft Ads for lead gen: Where Bing still wins
Original Research
AdLeverage
· Original study ↗
Methodology
Approximate figure presented in agency comparison table
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2004 | 80% | |
| 2004 | 36% | -55.0% |
| 2004-05 | 36.8% | +2.2% |
| 2005 | 59.2% | +60.9% |
| 2006 | 42.3% | -28.5% |
| 2006 | 44.7% | +5.7% |
| 2006-12 | 47.4% | +6.0% |
| 2007 | 56% | +18.1% |
| 2007 | 60% | +7.1% |
| 2007-07 | 49.5% | -17.5% |
| 2007-12 | 58.4% | +18.0% |
| 2008 | 58% | -0.7% |
| 2008 | 63% | +8.6% |
| 2009 | 77% | +22.2% |
| 2009 | 72% | -6.5% |
| 2009 | 74% | +2.8% |
| 2009-06 | 65% | -12.2% |
| 2009-09 | 80.08% | +23.2% |
| 2010 | 31% | -61.3% |
| 2010 | 30% | -3.2% |
| 2010 | 65% | +116.7% |
| 2010-06 | 71.65% | +10.2% |
| 2010-06 | 65% | -9.3% |
| 2010-07 | 65% | 0% |
| 2010-07 | 65.1% | +0.2% |
| 2011-12 | 80% | +22.9% |
| 2012 | 83% | +3.8% |
| 2012 | 78% | -6.0% |
| 2012-01 | 65% | -16.7% |
| 2012-10 | 89.33% | +37.4% |
| 2013 | 65.2% | -27.0% |
| 2013-07 | 67% | +2.8% |
| 2015 | 60% | -10.4% |
| 2020 | 71% | +18.3% |
| 2023 | 92.9% | +30.8% |
| 2023-03 | 90% | -3.1% |
| 2024 | 93.57% | +4.0% |
| 2024-10 | 19% | -79.7% |
| 2024-2025 | 92.54% | +387.1% |
| 2025 | 79% | -14.6% |
| 2026 (current) | 64.4% | -18.5% |
| 2026 (current) | 83% | +28.9% |
| 2026 (current) | 87% | +4.8% |
| 2026 (current) | 92% | +5.7% |
| Q2 2010 | 27.3% | -70.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google: 83% search market share. Source: AdLeverage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-us-search-market-share-83
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-us-search-market-share-83" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- search market share for Google<br><small>Source: AdLeverage (2026) · <a href="https://lighthousedata.io/data/google-us-search-market-share-83" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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