B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.02%
3.02% -- search market share for Yahoo (2025-12)
As of December 2025, Yahoo.com had a search market share of 3.02% in the United States.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.02%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Search Engine Journal
Primary
Tier B
http://www.searchenginejournal.com/google-bing-and-yahoo-unroll-markup-project/30232/ ↗
Source Article
Google, Bing, and Yahoo! Unroll Markup Project
Also cited by
Search Engine Journal
http://www.searchenginejournal.com/bing-reshaping-seo/12183/
2026-09-18
Original Research
Search Engine Journal
· Original study ↗
Methodology
US search market share
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2004 | 29% | |
| 2005 | 28.8% | -0.7% |
| 2006 | 27.6% | -4.2% |
| 2006 | 28.5% | +3.3% |
| 2007 | 14% | -50.9% |
| 2007-04 | 27% | +92.9% |
| 2009-01 | 20% | -25.9% |
| 2009-12 | 13.3% | -33.5% |
| 2010 | 22% | +65.4% |
| 2010-02 | 16.8% | -23.6% |
| 2010-10 | 17.4% | +3.6% |
| 2010-11 | 16.4% | -5.7% |
| 2012 | 13.8% | -15.9% |
| 2012 | 13% | -5.8% |
| 2013-02 | 11.6% | -10.8% |
| 2015 | 10% | -13.8% |
| 2022 | 1% | -90.0% |
| 2025-12 (current) | 3.02% | +202.0% |
| 2026 | 13% | +330.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Yahoo: 3.02% search market share. Source: Search Engine Journal (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/yahoo-us-search-share-dec2025
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<blockquote cite="https://lighthousedata.io/data/yahoo-us-search-share-dec2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.02%</strong> -- search market share for Yahoo<br><small>Source: Search Engine Journal (2025-12) · <a href="https://lighthousedata.io/data/yahoo-us-search-share-dec2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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