B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- search market share for Bing (UK) (2025)
Microsoft Bing held approximately 4.00% of the UK search engine market share in 2025.
- Broadly flat compared to 2024
- Copilot/AI integration did not drive material market share gains
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
StatCounter
Primary
Tier B
https://digiactus.co.uk/resources/white-papers/uk-seo-2025-annual-industry-report/ ↗
Source Article
UK SEO in 2025: The Complete Industry Analysis - Digiactus
UK SEO in 2025: The Complete Industry Analysis
Last updated: March 2026 | Reading time: approx. 22 minutes | Verified against primary sources: Ofcom, CMA, Google, OpenAI, StatCounter
In 2025, UK search marketing went through its biggest structural shift in over a decade. Google kept its ~93% UK mark…
Original Research
StatCounter
· Original study ↗
Methodology
StatCounter data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 10% | |
| 2025 (current) | 4% | -60.0% |
| 2026 | 7% | +75.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing (UK): 4% search market share. Source: StatCounter (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-uk-market-share-2025
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<blockquote cite="https://lighthousedata.io/data/bing-uk-market-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- search market share for Bing (UK)<br><small>Source: StatCounter (2025) · <a href="https://lighthousedata.io/data/bing-uk-market-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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