B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- search market share for Google (UK search) (2025)
Google holds approximately 90% of search market share in the UK.
- Described in text as 'about 90%' and 'more than 90%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seovendor.co
Primary
Tier B
https://seovendor.co/google-ai-overview-opt-out-what-agencies-must-do-now/ ↗
Source Article
Google AI Overview Opt
Original Research
seovendor.co
· Original study ↗
Methodology
UK search market share cited in context of the CMA's October 2025 strategic market status designation for Google search; original measurement source not named (likely Statcounter-type tracking).
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 90% | |
| 2026 | 90% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google (UK search): 90% search market share. Source: seovendor.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-uk-search-market-share
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<blockquote cite="https://lighthousedata.io/data/google-uk-search-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- search market share for Google (UK search)<br><small>Source: seovendor.co (2025) · <a href="https://lighthousedata.io/data/google-uk-search-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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