Marketing Budget Share Of Revenue
Statistics & Benchmarks

Verified marketing budget share of revenue data across 1 regions. Sourced from primary research and validated with evidence grading.

22 data points · 1 regions · Updated 2026-10-02

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Global Region

22 stats
Marketing budgets at companies surveyed in Gartner CMO Spend Survey marketing
7.700000%
Percentage 2024
Enterprise marketing teams (companies >$1B revenue) marketing
7.700000%
Percentage 2025
private practices under $5 million annual revenue marketing
7.000000%
Percentage 2026
service businesses (first year) marketing
8.000000%
Percentage 2025
D2C brands marketing
20.000000%
Percentage 2025
Service trades / plumbing businesses marketing
5.000000%
Percentage 2026
Top-performing roofing companies marketing
5.000000%
Percentage 2025
HVAC industry (per BDR) marketing
8.000000%
Percentage 2026
SMB ecommerce businesses marketing
10.000000%
Percentage 2026
Budget hotels marketing
2.000000%
Percentage 2025
Resort properties marketing
6.000000%
Percentage 2025
Established fintech brands marketing
8.000000%
Percentage 2025
Marketing budgets (CMOs at large companies) marketing
7.700000%
Percentage 2025
CMO marketing budgets (Gartner 2025 CMO Spend Survey) marketing
7.700000%
Percentage 2025
advisory firms marketing
11.000000%
Percentage 2024
financial advisory firms marketing
11.000000%
Percentage 2024
German B2B companies marketing
1.000000%
Percentage 2018
manufacturing companies marketing
5.060000%
Percentage 2020
Software vendors marketing
5.500000%
Percentage 2007
US restaurants marketing
3.000000%
Percentage 2016
B2C companies marketing
6.800000%
Percentage 2006
B2B companies marketing
4.300000%
Percentage 2006

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