B
Evidence Grade B
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Recent
7.7%
7.7% -- marketing budget share of revenue for CMO marketing budgets (Gartner 2025 CMO Spend Survey) (2025)
According to the Gartner 2025 CMO Spend Survey, marketing budgets represent 7.7% of company revenue.
- Marketing budgets are reported as stagnant at this level
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Lighthouse Research Team
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Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://growthmk.com/geo-business-case ↗
Source Article
GEO 비즈니스 케이스 — 경영진을 설득하는 기회비용의 언어 | Growth
GEO 비즈니스 케이스 — 경영진을 설득하는 기회비용의 언어
임재복
이 글은 성장(Growth)의 GEO 백서 시리즈 17/20 — Part VI Sub-Pillar (HOW MUCH)입니다. 전체 목차와 PDF 전문은 백서 페이지에서 확인하실 수 있습니다.
Answer-First: GEO 투자의 핵심 질문은 ‘얼마를 쓸까’가 아니라 ‘얼마의 기회를 놓치고 있는가’입니다. Ahrefs가 자사 데이터를 분석한 결과 AI 검색 유입의 전환율은 일반 검색 대비 23배 높았고(방문의 0.5%가 가입의 12.1%를 창출), Previsibl…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2025 CMO Spend Survey: marketing budgets stagnant at 7.7% of revenue.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMO marketing budgets (Gartner 2025 CMO Spend Survey): 7.7% marketing budget share of revenue. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-7-7-pct-of-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-7-7-pct-of-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget share of revenue for CMO marketing budgets (Gartner 2025 CMO Spend Survey)<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-budget-7-7-pct-of-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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