B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- marketing budget share of revenue for Top-performing roofing companies (2025)
Top-performing roofing companies allocate 5% to 10% of their revenue to marketing/advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ProLine
Primary
Tier C
https://useproline.com/roofing-revenue-benchmarks/ ↗
Source Article
Roofing Revenue Benchmarks: How Much Your Business Should Make? - ProLine Roofing CRM
The U.S. roofing industry generated $99.8 billion in revenue in 2025 (IBISWorld), yet most contractors leave money on the table. While investment firms snap up roofing businesses nationwide, small operators struggle with 27% close rates and chaotic lead management.
This guide breaks down roofing rev…
Original Research
ProLine
· Original study ↗
Methodology
Range 5-10%, midpoint used; advertising allocation of top performers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-performing roofing companies: 5% marketing budget share of revenue. Source: ProLine (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roofing-marketing-spend-revenue-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/roofing-marketing-spend-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- marketing budget share of revenue for Top-performing roofing companies<br><small>Source: ProLine (2025) · <a href="https://lighthousedata.io/data/roofing-marketing-spend-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.