B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
7.7%
7.7% -- marketing budget share of revenue for Enterprise marketing teams (companies >$1B revenue) (2025)
Marketing budgets held steady at 7.7% of overall company revenue.
- Based on responses from 402 CMOs and marketing leaders, most of them from companies with more than $1 billion in annual revenue.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
402
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier A
https://www.fieldtrip.agency/post/top-enterprise-growth-marketing-agencies ↗
Source Article
Top Growth Marketing Agencies for Enterprise and Late-Stage Brands
Yousuf
Published:
July 3, 2026
Updated:
August 21, 2026
Late-stage and enterprise brands don’t necessarily have budget constraints when it comes to marketing. Still, they do sometimes experience slow growth or even no growth at all.
Such companies face more complex challenges to growth for a variety…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2025 CMO Spend Survey; 402 CMOs and marketing leaders, mostly from companies with >$1B annual revenue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Enterprise marketing teams (companies >$1B revenue): 7.7% marketing budget share of revenue. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-cmo-budget-7-7-percent-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/gartner-cmo-budget-7-7-percent-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget share of revenue for Enterprise marketing teams (companies >$1B revenue)<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-cmo-budget-7-7-percent-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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