B
Evidence Grade B
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Aging
7.7%
7.7% -- marketing budget share of revenue for Marketing budgets at companies surveyed in Gartner CMO Spend Survey (2024)
Marketing budgets represent 7.7% of company revenue according to the Gartner 2024 CMO Spend Survey.
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Lighthouse Research Team
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Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://digital.marketing/blog/ev-charging-digital-marketing ↗
Source Article
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Original Research
Gartner
· Original study ↗
Methodology
Gartner 2024 CMO Spend Survey figure cited secondarily by Digital.Marketing; article notes a methodology window but no sample size is given
Methodology documented
Segmentation
Industrymarketing
Company SizeEnterprise
RegionGlobal
RoleAll marketers
Channelcontent
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Marketing budgets at companies surveyed in Gartner CMO Spend Survey: 7.7% marketing budget share of revenue. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budgets-7-7-of-revenue-gartner-2024
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<blockquote cite="https://lighthousedata.io/data/marketing-budgets-7-7-of-revenue-gartner-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget share of revenue for Marketing budgets at companies surveyed in Gartner CMO Spend Survey<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/marketing-budgets-7-7-of-revenue-gartner-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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