B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- marketing budget share of revenue for D2C brands (2025)
Marketing costs typically account for 20% to 40% of revenue for most D2C brands.
- Applies to most direct-to-consumer (D2C) brands as part of the overall cost stack
- Presented as a typical range of 20–40% of revenue
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hawk Digital
Primary
Tier B
https://hawkdigital.au/insights/d2c-ecommerce ↗
Source Article
D2C Ecommerce: The Economics of Selling Direct
D2C Ecommerce: The Economics of Selling Direct
Selling direct means owning the margin, the data, and the customer relationship. It also means owning every cost. Here's how the economics actually work.
Jakob Sperber
Director
Strategy
/
Direct-to-consumer ecommerce sounds simple. You make or source a …
Original Research
Hawk Digital
· Original study ↗
Methodology
Range 20–40%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
D2C brands: 20% marketing budget share of revenue. Source: Hawk Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/d2c-marketing-spend-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/d2c-marketing-spend-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- marketing budget share of revenue for D2C brands<br><small>Source: Hawk Digital (2025) · <a href="https://lighthousedata.io/data/d2c-marketing-spend-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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