B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- marketing budget share of revenue for Service trades / plumbing businesses (2026)
Service trades and plumbing businesses commonly allocate 5% to 10% of their revenue to marketing.
- Leaning higher when actively growing
- Presented as a common benchmark range (5 to 10%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tofu.com
Primary
Tier C
https://tofu.com/blog/marketing-for-plumbers ↗
Source Article
Marketing for plumbers in 2026: What works when most jobs are emergencies
When a pipe bursts, homeowners call the first plumber they find – and the first one to answer. Here's how to be that plumber in 2026.
Maria Shkutnik
,
Content Marketing Lead
Quick answer: how should a plumber market their business in 2026? Because roughly 70 to 80% of plumbing jobs are urgent, the m…
Original Research
tofu.com
· Original study ↗
Methodology
Common benchmark range, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Service trades / plumbing businesses: 5% marketing budget share of revenue. Source: tofu.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/plumbing-marketing-budget-percent-revenue-2026
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<blockquote cite="https://lighthousedata.io/data/plumbing-marketing-budget-percent-revenue-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- marketing budget share of revenue for Service trades / plumbing businesses<br><small>Source: tofu.com (2026) · <a href="https://lighthousedata.io/data/plumbing-marketing-budget-percent-revenue-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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