B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.06%
5.06% -- marketing budget share of revenue for manufacturing companies (2020)
Manufacturers spend 5.06% of their revenue on marketing according to a February 2020 report by The CMO Survey.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
5.06%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Duke University's Fuqua School of Business
Primary
Tier B
https://cmosurvey.org/ ↗
Source Article
Manufacturing Marketing Strategy: Getting Started with Digital Marketing
Formerly WebStrategies, Inc.
Howard Deskin
Mar 10, 2020
In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and sales. The fact that we've been able to drive results through online channels may come as a surprise to ma…
Original Research
Duke University's Fuqua School of Business
· Original study ↗
Methodology
Source: The CMO Survey
Methodology documented
Segmentation
Industrymarketing
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Plain Text
manufacturing companies: 5.06% marketing budget share of revenue. Source: Duke University's Fuqua School of Business (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/manufacturing-marketing-budget
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<blockquote cite="https://lighthousedata.io/data/manufacturing-marketing-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.06%</strong> -- marketing budget share of revenue for manufacturing companies<br><small>Source: Duke University's Fuqua School of Business (2020) · <a href="https://lighthousedata.io/data/manufacturing-marketing-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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