B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

6.8%

6.8% -- marketing budget share of revenue for B2C companies (2006)

Name: Marketing Budget Share Of Revenue Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-16

2006 · Blackfriars

A 2006 Blackfriars report found that B2C firms planned to spend 6.8% of revenue on marketing.

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Attribution: Blackfriars View source

Lighthouse Research Team

Last verified: 2026-09-16 · How we verify data →

Source verified Evidence graded

Value

6.8%

Unit

Percentage

Data Vintage

2006

Entity

B2C companies

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Blackfriars Primary Tier C

http://www.dohertywhite.com/blogs/tag/b2b-marketing/ ↗

Confidence: 48/100 Vintage: 2006 Channel: Wayback

Source Article

Doherty White : Blog

Posts Tagged b2b marketing Recent Tweets and retweets – 6 October 2011 Posted by Michael White in Inbound Marketing, Lead Generation, Marketing automation, Pay-per-click, Search Engine Marketing on October 6th, 2011 Stuff we’ve found interesting enough to Tweet or retweet recently … - 8 ways to inst…

Original Research

Blackfriars · Original study ↗

Methodology

Blackfriars report, cited via Marketo white paper

Methodology documented

Segmentation

Industrymarketing RoleAll marketers Channelcontent

Cite this stat

Plain Text

B2C companies: 6.8% marketing budget share of revenue. Source: Blackfriars (2006). Via Lighthouse Intelligence -- https://lighthousedata.io/data/blackfriars-b2c-marketing-spend-6-8pct-2006

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<blockquote cite="https://lighthousedata.io/data/blackfriars-b2c-marketing-spend-6-8pct-2006" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.8%</strong> -- marketing budget share of revenue for B2C companies<br><small>Source: Blackfriars (2006) · <a href="https://lighthousedata.io/data/blackfriars-b2c-marketing-spend-6-8pct-2006" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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