B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

1% -- marketing budget share of revenue for German B2B companies (2018)

Name: Marketing Budget Share Of Revenue Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2018 · asconcepts.de

In 2018, B2B marketing budgets in Germany dropped to nearly 1% of total revenue from 1.75% in 2017.

Reported as 'knapp 1%' (just under / nearly 1%)

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Attribution: asconcepts.de View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2018

Entity

German B2B companies

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

asconcepts.de Primary Tier C

https://asconcepts.de/b2b-budgets-in-deutschland-sinken/ ↗

Confidence: 48/100 Vintage: 2018 Channel: Common Crawl

Source Article

B2B Budgets in Deutschland sinken

Original Research

asconcepts.de · Original study ↗

Methodology

Reported as 'knapp 1%' (nearly 1% of revenue) in 2018, marking the first decline in B2B marketing budgets after years of growth; exact precise figure not provided and original study not named.

Methodology documented

Segmentation

Industrymarketing

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Plain Text

German B2B companies: 1% marketing budget share of revenue. Source: asconcepts.de (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-budget-share-revenue-germany-2018

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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-budget-share-revenue-germany-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- marketing budget share of revenue for German B2B companies<br><small>Source: asconcepts.de (2018) · <a href="https://lighthousedata.io/data/b2b-marketing-budget-share-revenue-germany-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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