B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.5%
5.5% -- marketing budget share of revenue for Software vendors (2007)
In 2007, IDC reported that software vendors spent an average of 5.5% of revenue on marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.5%
Unit
Percentage
Data Vintage
2007
Entity
Sample Size
95
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDC
Primary
Tier B
http://www.dohertywhite.com/blogs/tag/b2b-marketing/ ↗
Source Article
Doherty White : Blog
Posts Tagged b2b marketing
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Original Research
IDC
· Original study ↗
Methodology
IDC Marketing Investment Planner, subset of 95 large technology firms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Software vendors: 5.5% marketing budget share of revenue. Source: IDC (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/idc-software-vendor-marketing-spend-5-5pct-2007
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<blockquote cite="https://lighthousedata.io/data/idc-software-vendor-marketing-spend-5-5pct-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.5%</strong> -- marketing budget share of revenue for Software vendors<br><small>Source: IDC (2007) · <a href="https://lighthousedata.io/data/idc-software-vendor-marketing-spend-5-5pct-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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