B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- marketing budget share of revenue for US restaurants (2016)
In 2016, the average restaurant marketing budget reported by the National Restaurant Association was around 3% of total annual revenues.
- Reported as 'around 3 percent'
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Restaurant Association
Primary
Tier B
https://www.notch.financial/blog/sins-of-restaurant-marketing ↗
Source Article
The 7 Deadly Sins of Restaurant Marketing (and How to Avoid Them) | notch
According to Cornell University and the National Restaurant Association 60 percent of restaurants fail within the first three years of operation.
After five years, that failure rate jumps to as high as 75 percent.
Running a restaurant is a high-risk endeavor. And, as with other high-risk investments…
Original Research
National Restaurant Association
· Original study ↗
Methodology
National Restaurant Association reported figure cited in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US restaurants: 3% marketing budget share of revenue. Source: National Restaurant Association (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/restaurant-marketing-budget-percent-revenue
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<blockquote cite="https://lighthousedata.io/data/restaurant-marketing-budget-percent-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- marketing budget share of revenue for US restaurants<br><small>Source: National Restaurant Association (2016) · <a href="https://lighthousedata.io/data/restaurant-marketing-budget-percent-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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