Ecommerce Share Of Total Retail Sales
Statistics & Benchmarks

Verified ecommerce share of total retail sales data across 2 regions. Sourced from primary research and validated with evidence grading.

25 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

24 stats
global e-commerce marketing
24.000000%
Percentage 2025
16.900000%
Percentage Q1 2026
16.000000%
Percentage 2026
14.000000%
Percentage 2025
18.100000%
Percentage 2023
global e-commerce marketing
19.400000%
Percentage 2023
22.000000%
Percentage 2023
21.200000%
Percentage 2023
20.000000%
Percentage 2024
UAE retail sector marketing
20.000000%
Percentage 2021
10.800000%
Percentage 2021-04
18.900000%
Percentage Q4 2021
15.000000%
Percentage 2021
US eCommerce marketing
14.000000%
Percentage 2021
US retail marketing
11.400000%
Percentage Q4 2019
US retail sector marketing
11.300000%
Percentage Q4 2019
11.000000%
Percentage 2019
30.000000%
Percentage 2020
30.000000%
Percentage 2020
50.000000%
Percentage 2020
20.000000%
Percentage 2019
8.900000%
Percentage Q2 2017
6.020000%
Percentage Q4 2011

US Region

1 stat
11.800000%
Percentage Q1 2020

Compare Ecommerce Share Of Total Retail Sales Across Regions

See how ecommerce share of total retail sales benchmarks differ by geography in a single side-by-side view.

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