B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- ecommerce share of total retail sales for global e-commerce (2025)
The global e-commerce market is projected to represent nearly 24% of total global retail sales in 2025.
- projection
- stated as 'nearly 24%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invesp
Primary
Tier B
https://ecommerceboost.io/uncategorized/ecommerce-growth-rate/ ↗
Source Article
Ecommerce Growth Rate: How to Measure & Accelerate It
You're probably looking at a dashboard that says revenue is up, orders are up, maybe traffic is up too, and still wondering whether the business is growing at a healthy pace.
That confusion is normal. A rising line doesn't answer the question. Is your ecommerce growth rate strong for your stage, cha…
Original Research
Invesp
· Original study ↗
Methodology
Cited from Invesp ecommerce market statistics
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 19.4% | |
| 2025 (current) | 24% | +23.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global e-commerce: 24% ecommerce share of total retail sales. Source: Invesp (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-of-global-retail-2025
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<blockquote cite="https://lighthousedata.io/data/ecommerce-share-of-global-retail-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- ecommerce share of total retail sales for global e-commerce<br><small>Source: Invesp (2025) · <a href="https://lighthousedata.io/data/ecommerce-share-of-global-retail-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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