B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
14%
14% -- ecommerce share of total retail sales for Australia's ecommerce (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nugget Digital Marketing Consultancy
Primary
Tier C
https://www.nuggetdigital.com.au/blog/how-to-maximise-your-share-of-the-pandemic-ecommerce-boost ↗
Source Article
How to maximise your share of the pandemic eCommerce boost — Nugget Digital Marketing Consultancy
How to maximise your share of the pandemic eCommerce boost
Online shopping was already mainstream, but by changing the way we work and live the pandemic has driven consumers online in higher numbers than ever before. And it’s only just the very beginning. Now is the time to go all-in on eCommerce.
A…
Original Research
Nugget Digital Marketing Consultancy
· Original study ↗
Methodology
eCommerce accounts for just 14% of total retail sales in Australia.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australia's ecommerce: 14% ecommerce share of total retail sales. Source: Nugget Digital Marketing Consultancy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia_ecommerce_share_of_total_retail
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<blockquote cite="https://lighthousedata.io/data/australia_ecommerce_share_of_total_retail" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- ecommerce share of total retail sales for Australia's ecommerce<br><small>Source: Nugget Digital Marketing Consultancy (2025) · <a href="https://lighthousedata.io/data/australia_ecommerce_share_of_total_retail" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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