B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- ecommerce share of total retail sales for China e-commerce sector (2019)
E-commerce sales accounted for 20% of total retail sales in China in 2019.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
brayleino.co.uk
Primary
Tier C
http://www.brayleino.co.uk/news/digital-leads-the-way/ ↗
Source Article
What Western brands can learn from post-pandemic China
Post-pandemic China
Digital leads the way
With China now in post-pandemic phase, the country begins its transition to the ‘new normal’, and companies and their brands, like consumers, are starting to look ahead and invest again in the future. While UK lockdown looks set to last for a while yet, ther…
Original Research
brayleino.co.uk
· Original study ↗
Methodology
Agency commentary citing China's e-commerce share of total retail sales; underlying data source is not named in the article.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 20% | |
| 2020 | 50% | +150.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
China e-commerce sector: 20% ecommerce share of total retail sales. Source: brayleino.co.uk (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-ecommerce-share-of-retail-2019
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<blockquote cite="https://lighthousedata.io/data/china-ecommerce-share-of-retail-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ecommerce share of total retail sales for China e-commerce sector<br><small>Source: brayleino.co.uk (2019) · <a href="https://lighthousedata.io/data/china-ecommerce-share-of-retail-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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