B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.3%
11.3% -- ecommerce share of total retail sales for US retail sector (Q4 2019)
E-commerce sales represented 11.3% of total retail sales in Q4 2019.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11.3%
Unit
Percentage
Data Vintage
Q4 2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
US Department of Commerce
Primary
Tier B
https://optimumretailing.com/https-marketing-optimumretailing-com-blog-optimizing-retail-performance… ↗
Source Article
Optimizing Retail Performance:The Data-Driven Transformation of Brick and Mortar Stores | Optimum Retailing
Brick and mortar retailers were forced to transform almost overnight following the COVID-19 pandemic, however it’s the data-driven transformation of retail that many are focusing on as the world looks to life post-pandemic. Having a granular understanding of each store and what makes them unique all…
Original Research
US Department of Commerce
· Original study ↗
Methodology
US Department of Commerce Statistics, cited by Optimum Retailing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US retail sector: 11.3% ecommerce share of total retail sales. Source: US Department of Commerce (Q4 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-retail-q4-2019
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<blockquote cite="https://lighthousedata.io/data/ecommerce-share-retail-q4-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.3%</strong> -- ecommerce share of total retail sales for US retail sector<br><small>Source: US Department of Commerce (Q4 2019) · <a href="https://lighthousedata.io/data/ecommerce-share-retail-q4-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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