B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- ecommerce share of total retail sales for China e-commerce sector (2020)
As reported by eMarketer at the end of 2020, ecommerce reached over 50% of total retail sales in China.
- Reported as a threshold ('over 50%'), exact figure not specified
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier B
https://experienceanalytics.live/figures/figures-introduction-ecommerce-growth-figures/ ↗
Source Article
Figures: Introduction >> Ecommerce Growth
Figures: Introduction >> Ecommerce Growth
Ecommerce Growth
Business is “Digital-first”
The pandemic of 2020 has accelerated this trend to a “digital-first” economy further, prompting “10 years’ growth in 3 months” for ecommerce, according to a study published by McKinsey in 2020.1 That shift in 2020…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer estimate reported at end of 2020; described as a global historic first, with the figure stated as 'over 50%' (threshold value, exact percentage not given)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 20% | |
| 2020 (current) | 50% | +150.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
China e-commerce sector: 50% ecommerce share of total retail sales. Source: eMarketer (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/china-ecommerce-share-of-retail-2020
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<blockquote cite="https://lighthousedata.io/data/china-ecommerce-share-of-retail-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ecommerce share of total retail sales for China e-commerce sector<br><small>Source: eMarketer (2020) · <a href="https://lighthousedata.io/data/china-ecommerce-share-of-retail-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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